Internet Marketing
Blogging for Business & Pleasure
What is a blog, anyway? The term "blog" comes from "web log", meaning an online journal or log, and anyone from individuals to companies to non-profits to political candidates can use one to convey any message imaginable. Personal bloggers can comment on current events or just share their thoughts on life in general. Businesses use blogs to share news, expertise, and ideas with customers and business partners, and to keep their website content fresh. In this class, you'll learn how to set up a blog, how to maintain it, and what it takes to make it an effective tool for whatever online goal you may have in mind.
Getting Started
- What's a blog?
- Blogging websites
- Choosing the right blog format
- Setting up a blogging account
Writing Blog Posts
- Entering blog content
- Formatting your blog
- Adding images and links to your blog
Maintaining Your Blog
- Deciding on a blogging schedule
- Keeping content fresh and interesting
- Marketing your blog
- Integrating your blog with a website
Blogging Dos and Don'ts
- Tips for successful blogging
- Establishing yourself as an expert
- Working with Widgets and other blog features
- Sharing your blog via Social Media
Schedule:
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